Press Release: Macanudo Estate Reserve

Posted by in Tex's Roundup on Aug 09, 2013 . 0 Comments.

IPCPR 2013 -- To commemorate the 45th anniversary of Macanudo, General Cigar is proud to debut Macanudo Estate Reserve, a limited edition collection that marks an exciting new platform for America’s best-selling premium cigar brand.

Alan Willner, vice president of marketing for General Cigar said, “We are embarking on a new journey with Macanudo Estate Reserve. Guided by our intent to showcase the extraordinary range of flavors that can only be achieved by blending tobacco from the most limited of origins, the Estate Reserve series will feature an annually-released, limited edition blend made with tobaccos that have never before been considered for Macanudo or any other General Cigar brand.”

For this, the inaugural Macanudo Estate Reserve release, General Cigar’s artisans have sourced a delicate Connecticut Shade wrapper from an independent grower, and built an outstanding blend around it. Unlike any other Macanudo cigar, the binder and filler are strictly Dominican,  cultivated throughout the island, and aged for at least 8 to 10 years under the watchful eyes of seasoned tobacco experts.

Three super-premium frontmarks will be released, each individually encased in wooden coffins and elegantly sealed with gold foil. The rarity of the cigar’s tobaccos has limited production to just 3,000 boxes per size. Upon depletion of the debut Macanudo Estate Reserve collection, the blend will be retired.

Macanudo Estate Reserve will be available beginning in October. Each of the three sizes are  protected in ten-count boxes.

No. I (7” x 50), SRP per cigar is $18.00

No II (6” x 52), SRP per cigar is $17.00

No. III (5” x 50), SRP per cigar is $16.00

The artistry of Macanudo Estate Reserve extends to its packaging, for the cigars are protected in sleek, handcrafted boxes of solid mahogany, with elegant, sloping corners and embellished with subtle golden accents.

Press Release from General Cigars.

Last update: Aug 09, 2013


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